Our founder, Joe Markham, loved his retired police dog, Fritz, but did not love his destructive chewing habits. Where other dogs might have chewed your shoes or favorite purse, Fritz loved to crunch on rocks, sticks and other harmful items. Fritz’s teeth were wearing down and his need for stimulation and play was not being met, and Joe was frustrated.
One day, while working on a VW Bus, Joe began throwing out car parts to Fritz to lure him away from those rocks. Fritz was immediately taken with a rubber suspension part and dropped it in Joe’s lap to play. The erratic bounce and toughness of the rubber inspired Joe.